Marketing techniques and strategies will be key to promoting our business across the area and beyond. In order to build our reputation, we will need to get the word out to everyone and anyone that could possibly come visit. Our main goals will be focused on:
-Resorts, both in an out of state. Ski resorts, hotels, and other places of hospitality will be a good place for promotion. Getting our name out at these places will put us on the map. Advertisements such as flyers and brochures can give something for potential customers to collect and learn of what we are about. Getting in touch with potential clients by talking one-on-one could also help our success. We could talk to skiers and bikers at Jackson and Targhee about our business and why they should come visit us.
-Sponsorships would be a good step to help both marketing and funding. If a popular brand name seeked our partnership, it would help to promote both of our names. We would look for a sponsor that would be interested in contributing to our marketing. Special events and gear demos could be one way to attract customers to come visit us.
-Local shops such as JH Sports, Teton Village Sports, and Habitat could be another key to getting the word out. By developing a relationship with these local stores, our name will become a part of the local talk around town. We could leave our brochures and advertisements with workers to give to shoppers and friends. Since retail is also a large and profitable business in the area, this will help our popularity for sure.
-Lastly, the internet is becoming one of the standards for businesses like mine. Having a presence on the internet through a website and social media is another way to stay connected with potential customers. We can advertise our business and sponsors in the newest and most accessable way. This way, people from not only the valley can see what we are all about. A funcioning website with basic information, pictures, and contacts can ensure that we become noticed.
-Resorts, both in an out of state. Ski resorts, hotels, and other places of hospitality will be a good place for promotion. Getting our name out at these places will put us on the map. Advertisements such as flyers and brochures can give something for potential customers to collect and learn of what we are about. Getting in touch with potential clients by talking one-on-one could also help our success. We could talk to skiers and bikers at Jackson and Targhee about our business and why they should come visit us.
-Sponsorships would be a good step to help both marketing and funding. If a popular brand name seeked our partnership, it would help to promote both of our names. We would look for a sponsor that would be interested in contributing to our marketing. Special events and gear demos could be one way to attract customers to come visit us.
-Local shops such as JH Sports, Teton Village Sports, and Habitat could be another key to getting the word out. By developing a relationship with these local stores, our name will become a part of the local talk around town. We could leave our brochures and advertisements with workers to give to shoppers and friends. Since retail is also a large and profitable business in the area, this will help our popularity for sure.
-Lastly, the internet is becoming one of the standards for businesses like mine. Having a presence on the internet through a website and social media is another way to stay connected with potential customers. We can advertise our business and sponsors in the newest and most accessable way. This way, people from not only the valley can see what we are all about. A funcioning website with basic information, pictures, and contacts can ensure that we become noticed.